4 Examples of How Search Engine Optimization Has Changed in the Last Decade

Search Engine Optimization

Nothing is quite as sure as change; that’s an old saying that definitely applies to search engine optimization. Strategies that once earned favor with the major search engines can now send pages to the end of any search results. Understanding those changes matters, according to Kate Skachko, SEO manager in Toronto and a leading expert in the field. Here are some examples that will help you understand what’s happened and what you can do to protect you page rankings.

Keyword Stuffing is Dead

Keyword stuffing was a common tool at one time. It involved trying to fit in as many trending keywords into a piece of content as possible. Along with the number of trending keywords, using them repeatedly could also increase rankings. In some cases, the practices made no distinction about relevancy to the actual content. That made it possible to include a side reference to some currently trending event no matter what the page was all about.

Search engine algorithms no longer reward this type of activity. Instead, it can be enough to banish a page to depths that no one is likely to get to easily. Instead, the focus is on using keywords that are directly relevant to the topic and using them naturally. This has led many business owners to use content that focuses on providing data that readers will find helpful rather than focusing primarily on getting them to the pages.

Local Searches Have Gained Ground

Back in the day, the major search engines were likely to include national results to any type of query. While the intent may be to find something locally, any nearby establishments or sites would only show up a little further down the line. While still on the first page of the results, they rarely got top billing.

In recent years, the search engines have paid more attention to providing local results that are helpful. That means someone searching for the closest restaurant in a national chain is likely to see that information show up in at least the top five results. As more people make searches that are local in nature, this means more exposure for nearby businesses.

Mobile is Now King

The days when most people used desktop systems to conduct Internet searches are over. While they still account for a significant number of searches, smartphones have flipped the tables on how people look for the information they want. These days, the average consumer is more likely to grab a smartphone, pull up a search engine app or go to a widget, and start searching.

For this reason, it’s not surprising that an analysis of Toronto SEO results will focus heavily on the percentage of smartphone searches involved. Understanding this one thing can influence an optimization plan in many ways.

Link Farms are Worthless Today

You may not know much about link farms. That’s a phrase once applied to sites set up for the express purpose of sharing links. The idea was that if you posted a link, you would in turn share a couple that were already there. Purportedly, the best link farms made it possible to build audiences in ways other methods could not.

Sites like this rarely rank high these days. Even the ones that still have somewhat decent rankings don’t accomplish as much as robust social media pages, blogs, or other methods. For this reason, they are highly unlikely to be included in any viable plan for search engine optimization.

There are other ways SEO has changed in the last decade. If it’s been some time since you evaluated your company’s online presence, now is the time to arrange for an assessment by an expert. The right changes can do a lot for your rankings and for your company’s reputation.

Marketing Game Plan
Business Digital Marketing Tips

Top Strategies to Take Your Marketing Game Plan to the Next Level

You can take your business to the next level in numerous ways. However, according to CSO Insights, 31.8% of companies with a plan achieve a 27.1% higher win rate than those without. The numbers don’t lie, and so you must have an exceptional marketing game plan. You shouldn’t feel anxious if you think you’re stuck. […]

Read More
Digital Media Marketing Strategy
Digital Marketing Tips SEO Tips

The Best Digital Media Marketing Strategy 2021

Not comfortable using traditional marketing campaigns? Relax! This is now the right time to start investing in digital marketing services. Digital media are also known as digital marketing brings valuable driving results for any business. Continue reading to get excellent digital media marketing benefits that will add growth to your business more than you’ve never […]

Read More
Inbound Marketing Agency
Business Digital Marketing Tips

Top 12 Benefits of Hiring Inbound Marketing Agency to Your Business

Inbound marketing focuses on attracting and educating potential leads online and nurturing them through the buying cycle until they are ready to become customers. This agency helps businesses strengthen their digital efforts and changes a business’s thought about marketing. The marketing organization acts like your stabilizer that keeps you aloft while learning your way around […]

Read More