Search engines give higher priority to the user-friendly websites. In other words, these websites are well-optimized. When your website appears on the first page of Google, it can do a world of good to you. Be it sales, organic traffic, or social media sharing; you will be on top of everything.
However, SEO is not one-dimensional. There are multiple factors where you must work continuously before search engines take your website seriously. To make things easier for you, we have tailored tried and tested strategies that are bound to reward you with a better ranking. These tactics are as follows:
Top-notch and easy on the eyes content
Good content is the biggest motivation for visitors. Even if your website happens to be from the e-commerce category, not every user will come there for shopping. So much so, many e-commerce sites have gained more reputation due to their superior content than the products they sell.
According to Google algorithms, dwell time contributes heavily to earn you a respectable place in Google. So, the longer a visitor stays on your website, the better it is for your ranking. As proven by Designrr, nothing does this job better than relevant and informative blogs.
Remember, you cannot place the content in a “dry as dust” way. Reading on the screen can be very exhaustive. Here are a few tips that will help you to present your text in an eye-catching manner:
- Sub-headings are key. That way, readers can scan through the text more easily and get the required information at the earliest.
- Don’t forget to add bullet points because they serve the purpose of breaking down the information more precisely.
- Include infographics. Some people can’t cope up with the text for a longer time. Infographics will save them from considerable labor, and they become your repeat visitors.
Once you are done crafting the content, it’s time to incorporate the keywords. Keywords vary from niche to niche. Now the burning question is how to land upon the keywords which suit your kind of content?
Well, the best way would be to write down the topics and single out the keywords. There are also various tools available to assist you in finding the right keywords.
Your next challenge is to place these keywords in the fair proportion. Don’t be tempted to overdo as Google algorithm will identify it as spam.
As the above pie reflects, the contribution of keywords in immense in terms of improving your rank
Website speed is another crucial factor considered by all the search engines. Poor webpage speed means you are likely to have an overwhelming number of bounce rates. It is a well-documented fact that the majority of the people will skip your site if it takes more than 3 seconds to load, and 80 percent of them will never return.
A lot of plugins can hamper the site speed. Therefore, one effective way to decrease the load time is to remove unnecessary plugins.
Incorporate outbound links
Outbound links from the respectable sites will send positive signals to the search engines. It will convey to the algorithms that your piece is a well-researched one and eventually help to improve the SEO.
Again, don’t add too many outbound links. It will be taken a desperate attempt to get noticed by the search engines.
Optimize your website for mobile
Google wants its users to have great experience in the shortest possible time. Since most of the internet traffic is coming through smartphones these days, Google has started to give a high priority to mobile optimization in order to provide a better user experience.
While optimization, you must consider the following points:
- Your website should be optimized for all the sizes of mobile screens. Don’t limit it to only high-end devices
- Keep navigations as simple as possible
- Optimize images and videos
Social sharing buttons
It is a popular assumption that Google does not consider social media signals for the ranking purpose. Well, it’s partly true. Though social media sharing does not directly contribute to your ranking, it has definite indirect relation with your website’s ranking.
For example, if your content goes viral on Twitter, Facebook, or LinkedIn, it has more probability to get linked by other websites because of its popularity on social media. We all know how useful backlinks can be for search engine ranking. Go and see for yourself all the top websites on Google would be having social shares in staggering numbers.
In a nutshell, if more people are sharing your blog all over social media, it is likely to be perceived as more authoritative and trustworthy. So, it is mandatory to include social media sharing buttons for each blog separately and keep them big, bright and visible.
Join question-answer sites
There are several question-answer sites where you can show your expertise and attract millions of readers to visit your website. Quora is one such platform. You must answer the questions asked by various people, and if people really like what you say, they can’t resist clicking your link.
Contact us page
Contact us page is the main source to get leads from possible future prospects. However, if you don’t put the right information on this page, not only you will miss out on potential leads but also damage your SEO because it can cause trust issues.
What’s more, people can report your website if they find out that your contact information is not authentic. Since people share their personal information with businesses through the contact us page, they don’t want it to be misused.
The final verdict
SEO does take some time before it rewards you with a respectful position in the search engines, but it is worth it. Rest assured, there are no shortcuts for SEO unless you want your website to be penalized through black hat strategies. Sticking to the above strategies will surely pay off in the long run.