Bespoke Hair Care: Personalizing a Product Line to Enhance Branding

With advances in printing technology, you can personalize everything nowadays. Companies invest in custom mugs, ballpoint pens, shirts, bags, keychains, toys, and just about anything you can think of. These items can then be sent off as gifts to reward loyalty, extend reach, add-ons for product offers, and raise brand awareness.

Product personalization is nothing new. However, companies are still hesitant in using this advertising technique to raise awareness and promote their brands.

For instance, according to Econsultancy’s 2018 Digital Trends, only 7% of those surveyed said that they use personalization as their first choice in advertising. In contrast, about 20% said they use content management.

Offering private label hair products is an option that you can use to attach your company brand on scientifically proven products that people use daily.

Bespoke Hair Care
Bespoke Hair Care

 The beauty of personalized beauty products is you skip an essential process–research and development.

The Value of Product Development

 The reason why brands can demand high prices for their shampoo, conditioner, and other hair care products is the amount of investment they put in. The cost of research and development can be prohibitive, particularly for smaller companies.

As an example, in 2018 alone, L’Oreal spent 997 million dollars in research and development. Of course, the multinational can afford it since it generated more than 25 billion euros in sales that same year.

On average, however, a company will spend between $7,000 and $50,000 on research and development. And that only applies to the cost of research, as it does not even take into account the manufacturing costs and other associated expenses.

In contrast, when you partner with a private label hair company, they take care of product development, so you do not have to.

How Difficult is it to Start Your Own Hair Care Product? 

The simple answer is, it is not.

The beauty label has perfected the method of making it painless for brands to partner with them. For instance, you merely have to visit their website and see their sample products.

  1. Choose from the menu of hair care products
  2. Pay for the shipping costs to receive the product samples
  3. Make your final choice and contact the company
  4. The company will send you half of the invoice, which you can pay online
  5. After that, you go to the creative process

You will be contacted by the brand strategist to determine your goals and vision. With their help, you will make a creative brief. After that, you will create the design of your packaging. Typically, they will use your logo and send you over several sample designs. The process usually takes about one week, and another two or three days for revisions.

Once you approve the designs, the company will then finalize the mechanical artwork, which will be sent to your email for last-minute revisions. Again, the process will take about one week to complete.

If there is no problem, the mechanical artwork is transferred to film in preparation for the screens, which will then imprint the bespoke design on the bottles. From the film screening to product delivery, the entire process will take about three weeks. However, after that, you now have your private label hair products, which you can use to enhance your brand.

Jason Cohen

Jason Cohen is a blogger and writer who expresses her ideas and thoughts through his writings. He loves to get engaged with the readers who are seeking for informative content on various niches over the internet. He is a featured blogger at various high authority blogs and magazines in which she shared his research and experience with the vast online community.

Therapeutic Oxygen Use
Health Tips

The Path to Healing: A Comprehensive Guide to Therapeutic Oxygen Use

Key Takeaways: Therapeutic oxygen plays a vital role in aiding the body’s natural healing processes and improving overall well-being. Therapeutic oxygen is a concentrated form of oxygen used to support patients with respiratory conditions or those who require additional oxygen due to illness or injury. The benefits of therapeutic oxygen include improved oxygen saturation, enhanced […]

Read More
Wellhealth How to Build Muscle tag
Health Tips

Wellhealth How to Build Muscle Tag: Guide for Diet & Exercise

Are you ready to embark on a journey to build muscle, increase your strength, and improve your overall well-being? Building muscle is not only about aesthetics; it also plays a crucial role in enhancing your health and quality of life. In this ultimate guide, we will walk you through the essential steps to build muscle […]

Read More
Braces Diet Guide
Health Tips

Braces-Friendly Diet: Navigating Meal Choices for a Healthy Smile

What is Permissible to Eat with Braces? Navigating your diet while wearing braces can be challenging, but it’s essential for both comfort and dental health. This comprehensive guide will explore various food options suitable for individuals with braces, ensuring a balanced and braces-friendly diet. For personalized orthodontic advice and expert care, visit Which Foods […]

Read More