The overwhelming majority of businesses now have websites and want them to rank well on the popular search engines. To rank on the first page of Google, you must invest heavily in internet marketing and make sure your website is optimized for search. Unfortunately, many business owners do not have the time to conduct a competitive SEO audit and lack the skill set to implement a digital marketing strategy on their own. They will need to hire an SEO company to improve their website’s search engine results and generate more business.
If you are looking to hire a Phoenix SEO company to optimize your website, then it is important for you to know that not every SEO company is the same. Many of these companies offer services that will not help your search engine results. The services they offer are designed to take your money and keep you on the hook month after month. Here is a comprehensive list of services that the best SEO companies offer. If an SEO company does not offer these services, then you should not hire them to run your digital marketing campaign.
Table of Contents
SEO Audits
The best SEO companies know how to conduct comprehensive SEO audits for their clients. They can assess the strengths and weaknesses of a website’s on-page and off-page SEO and come up with a plan to address any issues. They can make corrections to your SEO campaign when outside factors affect your rankings, including Google algorithm updates and technical infrastructure problems. They can also analyze your competition and see what SEO strategies they are using that could benefit your own website.
Before hiring an SEO company, you should have them conduct a basic SEO audit to see how they would approach improving your website. This will give you a general idea of whether they are the right team to handle your digital marketing campaign.
Technical SEO
In order to rank well on Google, your website should be free of any technical issues that will negatively impact the user experience and prevent Google from indexing your web pages. The best SEO companies pay special attention to technical SEO and know how to conduct a thorough website structure analysis.
Some of the most important aspects of technical SEO include the following:
- Site Speed
- Page Speed
- Sitemaps
- URL Structure
- Schema Markup
- Site Navigation
- Removing 404 Errors
- Removing Duplicate Content
- Robots.txt File
- Website Safety and Security
When interviewing an SEO company, it is important for them to explain what strategies they will implement to improve your website’s technical performance. If they do not mention technical SEO at all, then you should continue looking for a digital agency that offers more comprehensive SEO services.
SEO Content Analysis
Along with technical SEO, the best SEO companies also offer rigorous SEO content analysis. It is important to consistently evaluate your and your competitor’s content to find ways to improve your website’s organic traffic and search engine results. If you run a small business, then you may not have the time or personnel to do this on your own. An experienced digital marketing agency can help you identify any problems with your SEO content.
Some of the most common SEO content problems include the following.
- Targeting the Wrong Keywords
- Written With the Wrong Search Intent
- Too Short/Lacking Important Information
- Bad Writing
- Having Duplicate Content on Your Website
- Targeting the Same Keyword on Multiple Pages
- Failing to Regularly Update Your Content
The best SEO companies use content analysis tools to help them gather important information and make accurate content assessments. The collected data will give them insight into whether any content gaps exist on your website or whether other SEO content problems have negatively impacted your website’s authority with Google.
Off-Page SEO
While having strong content is an important ranking factor for Google, it is not the only one that deserves your attention. The best SEO companies know that off-page SEO is critically important and can heavily impact your keyword rankings.
Essentially, off-page SEO is anything you do outside of your website that impacts your search engine results. While the search engine industry has changed drastically over the past decade, the authority, trustworthiness and relevance your website receives from strong off-page SEO continues to play a major role in how Google ranks your content.
The most important off-page SEO ranking factors include the following.
- Link Building
- Content Marketing
- Social Media
- Local Citations
- Customer Reviews
- Google My Business
An experienced SEO company should place a heavy importance on off-page SEO and know how to build quality, authoritative links without violating Google’s Webmaster Guidelines. If an agency does not prioritize building quality links and executing other off-page SEO tactics, then you should start interviewing other candidates immediately.
Local SEO
For most businesses, the majority of their customers will come from people in their local community. While traditional marketing methods will always carry some importance, businesses must focus more of their efforts on digital marketing. This is where local SEO comes into play.
Essentially, local SEO is a version of SEO that targets people who are searching for services in your local area. For example, if you own a flower shop in Phoenix, Arizona, then you will want to target customers who are searching for flowers in your city. By focusing on local SEO, you will increase the likelihood of those customers finding your business online and using your services.
There are several ranking factors that can improve your local SEO search results.
- Google My Business Signals
- Citation Signals
- Behavioral/Mobile Signals
- Local Link Building
- Customer Reviews
- Keyword Optimization
- Social Media Engagement
- Proximity to the User
Not only do the best SEO companies offer local SEO services, but they also know how to help you stand out on local search and improve your customer conversion rate. They can come up with strategies to help you rank on the Google Map Pack and increase the likelihood of your local business ranking on page one of Google.
National SEO
While local SEO helps businesses find customers near their location, many businesses operate nationwide and want their digital marketing efforts to reach a wider audience. With national SEO, the goal is to focus on your brand and services by targeting non-location-specific keyword phrases. This is in direct contrast to local SEO where the primary focus is optimizing for location-based keywords to reach a local audience.
The best SEO companies know which type of SEO campaign will benefit your website the most. They have an understanding of user intent and search engine algorithms and can help you determine whether a national SEO campaign or local SEO campaign will yield the strongest results for your business. Businesses that can most benefit from national SEO include the following.
- National Brands
- E-commerce Websites
- Companies Selling Digital Products
When creating a national SEO campaign, your website will face higher competition for placement on the search engine results pages. Your national SEO strategy should include a range of SEO services, including technical SEO, SEO content analysis and off-page SEO. A proven SEO agency will know when to add elements of local SEO into your national SEO campaign to produce the strongest search results.
Does Your Business Need the Help of an SEO Company?
Many business owners downplay the importance of digital marketing and SEO efforts. They either believe their business does well enough on its own or that they can rely solely on traditional marketing methods to acquire new customers. While this attitude may work for a small number of business owners, most businesses will continue to see a greater percentage of their sales coming from online purchases.
You should consider hiring an SEO company if you meet one or more of the following requirements.
- You Want Your Business to Continue Growing
- You Have a Desire to Reach Customers in a New Market
- You Are Looking for Ways to Outpace Your Closest Competitors
- You Want to Generate More Online Leads and Sales
- You Want to Differentiate Yourself From Your Competitors
- You Want to Attract More Visitors to Your Website
- You Are Looking to Outrank Your Competition on Google
Services to Avoid When Hiring an SEO Company
If you have made the decision to hire an SEO company, then you should know what types of SEO services you should avoid at all costs. Many companies will use black-hat SEO techniques to move your website quickly up the search engine results pages. While these strategies may work well in the short term, Google will inevitably penalize you for using them over the long term.
Some of the black-hat SEO services you should avoid include the following.
- Buying links in bulk from low authority websites with high spam scores
- Using a computer program to create a bunch of generic on-site content
- Duplicating Your Content Across Multiple Web Pages
- Plagiarizing Content From Other High Ranking Websites
- Creating Bogus Press Releases to Get More Links
The best SEO companies offer the services we have mentioned at the top of this page. However, they never offer black-hat SEO services and will avoid making claims that sound too good to be true. It is important to keep this in mind when looking for the right SEO company for your business.
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