Search engine optimization (SEO) remains one of the most important aspects of website development. Sites with high SEO rankings have the ability to organically drive traffic to their site via search engine results. Without SEO, sites may have low rankings on web browsers. Some sites may not even be assigned a score or included on the search engine results page (SERP) produced by the browser.
In order to effectively use SEO to produce organic traffic for your site, you must complete an SEO audit. The audit can be used to develop a strategy to raise your site’s SEO ranking.
What is an SEO audit?
An SEO audit is an evaluation of your site’s SEO components. SEO audits identify issues negatively impacting your site’s search engine ranking. The purpose of an audit is to determine what you are doing correctly and what mistakes you are making. This information can be used to establish an effective SEO marketing plan to boost your site’s ranking on the most popular web browsers in use.
What do you need to know about SEO when you start?
Websites receive SEO scores from web browsers, including Google, Firefox and Microsoft Edge. Each browser sends out crawlers that scan websites. These crawlers travel from site to site via links. They assess each page they visit. Crawlers evaluate how easy it is to navigate between pages on the site, whether there are incoming and outgoing links between the site and other websites, and identity keywords and phrases in the website’s content.
The crawlers determine if a site merits inclusion on the browser’s search engine results page (SERP). Learning about www.serptheory.com will give you an understanding of the critical elements needed to boost your SEO ranking. You can turn to SERPtheory to stay informed of the latest SEO trends and strategies. The information presented is compiled by SEO experts with years of experience promoting sites using SEO marketing strategies.
Which SEO audit tips should you follow?
Start your audit by using an SEO checker to determine your website’s SEO score. This will tell you how well your site is currently performing. A poor score indicates your site has multiple issues that need to be addressed. A strong score may indicate there are only minor adjustments needed to improve your SEO ranking.
You should also use SEO checkers to determine the SEO score for your competitor’s sites. This will help you determine which sites are outperforming yours. You may be able to evaluate those sites to identify reasons their SEO numbers are stronger and determine how to improve your site’s ranking.
Work through a list of the key features your site needs to have to identify missing components and issues you need to fix. For example, sites that are hard to navigate will receive lower SEO scores. 404 errors will also adversely affect your SEO ranking. Correcting 404 errors and improving navigation are two of the basic steps you can take to improve your SEO score.
SEO tools can provide analytical information, including traffic reports, and identify the keywords currently driving traffic to your site. You can also use these tools to determine how the information on your site relates to common questions people ask about those products or topics. This can help you tailor your site’s content to relate to the most common, relevant search terms.
What are the benefits of an SEO audit?
A comprehensive SEO audit will clearly identify the strengths and weaknesses of your website’s SEO content. You will be able to retain strong components and focus your resources on addressing mistakes and missing SEO ranking requirements.
For example, you may determine your site is easy to navigate, effectively uses keywords and phrases and has no 404 errors, but simultaneously conclude your site lacks external links to drive traffic to your website. In this case, you may not change any of your website’s content but could concentrate on increasing the number of external links to your site. This can be done by contributing guest articles to appropriate blogs and news sites. Your bio, for instance, can include a link to your company website.
This example illustrates how an effective SEO audit can help you focus your time and resources on the most critical changes required to improve your SEO score.