Did you know that 90 percent of businesses that have used social media have increased their exposure? On top of this, 66 percent of businesses that spend at least six hours on social media per week see more leads. Regardless of what you are trying to sell or peddle, it is pretty obvious that social media is going to help out. That being said there are still some people out there that are reluctant to make the change. They are stuck with their old world views and don’t really understand just what social media can do for them. Social media is vital for any business in today’s time and below, you will learn how it can help help your business.
Grow Recognition And Trust
More and more people are going online nowadays before they are buying products. They are researching and reading reviews before investing. Where do you think they are looking? They are turning to Google and social media sites. So, when customers go to social media and look for products there is a good chance that they are going to find you and your business. There is even a good chance that this might lead to a sale.
You Become An Expert
With more and more customers going online and reading reviews before buying products, you need to establish yourself as an expert. Customers want to be directed towards products. And, with the power of social media, you can do just that. Provide your customers with how-to lists and buying guides with information about the products that they are seeking them to steer them toward your products. As you establish yourself as an expert you will be building your brand at the same time.
You Can Grow Faster
You can take out a newspaper ad or buy a billboard, but how long is this going to take before you start turning leads? These marketing methods might be effective in the long run, but as for growing an audience quickly, they are lacking. This is where social media is different. Billions of people use social media every day and it is one of the fastest ways for a business to get recognized. Of course, getting recognized can be the challenging part because there are so many established businesses out there. However, this is where companies like the millennial marketers can come in handy. These companies help build organic followers. They will sign into your businesses’ account and make meaningful posts and upload attractive content.
Better Customer Service
Exceptional customer service isn’t just a perk anymore for consumers. This is something that they need when they invest in products. And, once again this is where social media can put you ahead of the competition. Social media will provide you with the tools and resources that you need to keep in constant contact with your customers. Do you know how much money companies miss out on just because they don’t have a tech hanging around to answer a simple question? You do not want to miss out on potential leads and social media can help you establish a customer service center that will keep you in contact with your audience.
Build Brand Loyalty
In today’s time, it is not only important to grow new customers, but you need to build a loyal customer following. You need customers that are going to come back over and over again. Social media can help you build this loyal following. When you take the time to provide your customers with useful information and helpful hints it is going to build trust. You are showing your customer that you value them and you aren’t even asking for anything in return.