Business of Streetwear

Fashion

The Business of Streetwear – How Independent Brands Are Disrupting the Fashion Industry

The dictionary definition of streetwear is simple: “fashionable, casual clothes.” But that doesn’t explain what has become a multi-billion-dollar industry with roots in countercultures, including graffiti, hip-hop, skating, and surfing. The key to understanding this phenomenon lies in its community-based nature. The community of streetwear influencers, stylists, and editors is an important source of traction […]

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