The eCommerce business model is one that has enjoyed a popularity explosion in recent years. Some people feel like they’ll always want to shop at brick-and-mortar locations. However, more individuals are willing to shop online now, regardless of their age, income level, etc.
As eCommerce proliferates, more business entities that once had strictly in-store shopping are finding success online. If that’s what you’re attempting to do with your business, you might not be sure about the best way to start. Keep reading as we go over four things you absolutely need if your eCommerce business model is going to thrive.
A Reliable Website Hosting Service
If you want retail and eCommerce solutions, a reliable website hosting service is the first and perhaps the most critical thing you’ll need. There are several different hosting service setups that you can explore as you try to determine which one makes the most sense. For instance, there is:
- Cloud hosting
- Dedicated server hosting
- Managed hosting
Each one has some distinct positives and negatives. You can get shared hosting, where your site will be on the same server as many other sites. This is certainly one of the cheaper solutions, but it only works if you don’t need too much bandwidth because you’re not getting a ton of traffic.
You could get virtual private server hosting. Most business owners think of this as the middle ground between a dedicated and shared server. If you’re a site owner who wants dedicated hosting but you don’t have the necessary technical knowledge, this can be a workable solution.
Make sure to pick the right hosting setup because if your site ever goes down for an extended time, you won’t make any sales. You’ll also send your customers the message that you’re unreliable.
Clear, Concise Website Language
You also want to make sure you hire a competent business website content writer. Your options are to either:
- Hire a full-time copywriter
- Hire freelancers whenever you need new site content
You will have evergreen, static website content, and then you’ll also need to update your site periodically with new product pages and other additions. You want a professional writer for all of that.
If you don’t use a skilled writer, you’ll probably see many typos, grammatical errors, and poorly written content. You can’t have any of that, or your business will not look professional.
Decide whether you have the budget for a full-time staff writer or whether you want to hire freelancers more cheaply. Keep in mind that if you hire a staff writer, they will likely want healthcare, vacation days, a 401K program, and other benefits.
Easy Payment Options
You’re trying to get people to buy things on your website. That should be your end goal. Because of that, you’re trying to make the process as easy for them as you can.
You should allow them to pay via credit card. You should take Mastercard, Visa, American Express, and Discover, at a minimum. You might also want to accept PayPal, Google Pay, Apple Pay, and various other cryptocurrency forms.
The quicker and easier it is for someone to pay for a service or product, the more likely they’ll buy from you. The more options you feel you can support, the better it is.
A Website Blog
You will also probably want to have a company blog that you update periodically. There are many blog benefits that you shouldn’t ignore.
When you have a company blog, that’s a place where you can talk about what’s going on in your industry. You can demonstrate to people that you’re an expert within your niche.
As the business’s owner, you can write the blogs yourself, or you can have your staff writer or a freelancer write them. You can give them the topic if there’s something specific you want to feature, but you do not have the time or the ability to write it yourself.
Your blog is where you can always have fresh content, which will help your website stay at the top of those critical SERPS, or the search engine ranking positions. By reading your blog, your would-be customers can also learn what your company is all about and what you prioritize.
You should also have all the basic pages on your eCommerce site, including an “about your company” section, an FAQ page, and a contact form. If you don’t have any of this, you’ll probably frustrate site visitors since they will expect to see all of that.